BBQ Blues: How Food and Music Form the Soul of the Deep South

by | 27 Jun 2025

A sensational vacation destination for any curious traveler, the Deep South of the United States, Tennessee, Mississippi, and Louisiana, is world famous for its rich musical and culinary traditions. Shaped by a complex and fascinating history of cultural influences, these states have long been pivotal in defining America’s cultural landscape, each contributing uniquely to the global legacy of music and food. The result offers a feast for the senses combined with a captivating history lesson for a trip that will stay with you long after you return home.

 

Maritza Lopez standing in front of a view of Yosemite Valley

Maritza Lopez is Senior Travel Experiences Manager for the Americas

 

We spoke to destination expert Maritza Lopez, Insight Vacations’ Senior Travel Experiences Manager for the Americas, to get the inside track on how the experiences our new premium tour, Soul of the Deep South, bring this history to life. Maritza also inspired this week’s quiz questions – why not test your knowledge with Insightful Travel Trivia.

 

 

 

Looking back at the Deep South

The history of America’s Deep South, including Tennessee, Mississippi, and Louisiana, is marked by significant events shaping its culture and society. The European settlers of the 17th century established plantations primarily dedicated to cotton, tobacco and sugar, relying on enslaved Africans, whose forced labor fueled regional wealth. After the Civil War (1861-1865) racial discrimination persisted through Jim Crow laws, with music becoming a powerful way to express identity and resilience. The Civil Rights Movement of the 1950s and 1960s led to legal changes, yet inequality remained. As agriculture declined, industries shifted to manufacturing, technology and tourism, and throughout this period, the South also experienced a renaissance in music, arts and literature.

A bright red paddle boat wheel on the river in the Deep South

Today – a sensational destination

Today, the Deep South offers rich history, iconic landmarks, eclectic cities and breathtaking landscapes, from the Appalachian Mountains to the Gulf Coast. Join our 9-Day Soul of the Deep South premium tour to savor the world-famous cuisine, soulful music and warm hospitality, and enjoy a diverse destination full of stories waiting to be explored.

“Your journey takes you through the states of Tennessee, Mississippi, and Louisiana, and we’ve brought to life the region’s history through a great range of premium experiences, with music and food and people at the forefront,” explains Maritza. ‘It’s a powerful way to connect with the soul of the South – its resilient communities, rich culinary traditions, and unforgettable stories. Guests leave not only inspired, but with a deeper appreciation that stays with them long after the journey ends.”

 

Toe-tapping Tennessee 

Your Soul of the Deep South journey begins in Tennessee. Celebrated as the birthplace of country music, with Nashville standing as its capital, Tennessee is also known for its blues music and for its barbecue.

It was in the early 20th century that Nashville emerged as a hub for aspiring musicians, giving rise to the Grand Ole Opry. An iconic venue which cemented country music’s influence nationally, your tour opens in style on the first night with a live performance at this hallowed music venue.

“It’s the beating heart of country music and an American Icon,” says Maritza. “Stepping inside the Opry is like stepping onto sacred ground.  Even if you’re not a country music fan, there’s an undeniable magic in witnessing live performances here, especially if you see artists that are making their Opry debut, knowing they’ve dedicated a lifetime to earning that moment.”

Trio of performers on stage at the Grand Ol Opry in Nashville, USA.

 

“What many people do not know is that it’s not just a live music venue – it’s also the longest-running radio broadcast in the US dating back to 1925 when it began as WSM Barn Dance. For many, the Opry is deeply nostalgic as generations have grown up listening to it or hearing stories from parents and grandparents who did.”

During your time in Nashville, you will also visit the Country Music Hall of Fame and Museum and RCA Studio B, Nashville’s oldest remaining recording studio, and the National Museum of African American Music, the only museum dedicated to preserving and celebrating the many music genres created, influenced and inspired by African Americans. There is also plenty of time to just take in the Honky Tonks and explore this great city.

 

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Mighty Memphis 

The city of Memphis is equally iconic, known for its blues and soul music (Beale Street was a hotbed for African American musical innovation in the early 1900s) and, of course Elvis Presley, with Sun Studios known as The Birthplace of Rock’n’roll.”

Tennessee’s culinary identity is rooted in a blend of African, European and Native American traditions, with some of the best of it on offer in Memphis. The state’s iconic dishes include pulled pork, biscuits and fried chicken. Enjoy a highlight dinner in Memphis, served at The Beauty Shop, a former beauty parlour turned whimsical New American eatery.

“It’s not just dinner, but a playful, story-filled, photo-worthy taste of Memphis’ vibrant culinary scene and cultural history,” explains Maritza. “Once the actual salon where Priscilla Presley famously got her hair styled, its just a playful nod to the past, but a tasty slice of Memphis’ pop culture, serving a fresh twist on southern comfort food. Set in the funky, artistic Cooper-Young neighborhood, it offers guests an authentic taste of local Memphis life beyond the downtown and Beale Street buzz.

“Many design elements of the restaurant are original to the beauty shop and you can enjoy dishes including Hickory Grilled Brisket, Sweet Barramundi and Brown Butter, and Panko crusted Tofu. It’s a delicious way for guests to taste Memphis beyond the traditional barbecue.”

Guests on Soul of the Deep South get to soak up ‘The King’ with visits to both Graceland and Sun Studios, and two nights at the Guest House at Graceland Hotel. You’ll also delve into history with visit the Stax Museum of American Soul Music in Memphis and a Memphis Heritage Tour with Civil Rights Activist Elaine Lee Turner.

neon signs in Beale Street in Memphis, USA.

On to Mississippi and the legacy of B.B. King

Mississippi’s musical heritage is equally profound, often dubbed the birthplace of the blues. Artists like B.B. King and Muddy Waters are trailblazers from the state, shaping the genre’s soulful sound. This musical legacy is intertwined with Mississippi’s history of racial struggle and resilience, with blues serving as an expressive outlet for marginalized communities.

Mississippi’s music also refelects its eclectic past. The area became part of French Louisiana before being ceded to Spain and later returned to France. It then became a U.S. territory in In 1798, and achieved statehood in 1817.

In Indianola you’ll trace this musical history along the legendary Mississippi Blues Trail, where markers tell the stories of the artists who shaped America’s most influential music. A Local Expert will also lead you through the B.B. King Museum, where you’ll see his guitars, explore interactive exhibits, and visit the restored cotton gin where he once worked.

“BB King is celebrated as one of the most influential blues musicians of all time,” explains Maritza. “Such an important figure in the blues world, there’s no way to travel the through his hometown without incorporating his legacy. A visit to the B.B. King Museum goes beyond viewing personal artifacts, photos, instruments and stage costumes. The museum provides rich cultural context, helping guests understand how B.B. King and other pioneering artists shaped the origins of the blues and transformed American music.

 

Sing the 12 Bar Blues and dine at Club Ebony

“Club Ebony is our next stop – this venue holds tremendous historical value and is the setting for a fabulous Mississippi meal,” Maritza tells us. “Our lunch includes live music with a local Blues band and brings the guest experience full circle – learning about the origins of blues, BB King and ending with a live musical performance.

“Built in 1948, Club Ebony was once the South’s largest and finest nightclub for Black audiences, playing a vital role on the Chitlin’ Circuit during the Jim Crow era. The club has hosted many historical legends: Ray Charles, Tina Turner, James Brown & BB King himself.

“”Local musician Eric Edwards and Director of Operations Robert Terrell bring the story of Club Ebony and the Southern blues to life including an intro to the iconic 12-bar blues. Together with guests, they’ll craft an original blues song. By the end, you won’t just hear the blues, you’ll feel it in your soul.”

Mississippi’s food scene reflects its cultural melting pot. Soul food ingredients like catfish, collard greens, and cornbread speak to African American culinary traditions, while farm-fresh ingredients illustrate the state’s rural, agrarian roots.

A colorful dish of Southern Crawfish Boil, from the Deep South USA

Cooking up a feast in Louisiana

Louisiana’s cultural mix is perhaps the most distinct, blending French, African, Caribbean and Native American influences. New Orleans, in particular, stands at the crossroads of this diversity. Known worldwide for jazz, “The Big Easy’s” musical evolution is deeply tied to its colonial history and vibrant Mardi Gras celebrations. Jazz, blues, zydeco and brass band music all find a home in the city’s lively streets and clubs.

En route to New Orleans, you’ll step into the rich history of Louisiana with a guided tour of Destrehan Plantation, exploring the lives of both the free and enslaved who lived here.

“Plantations hold deep historical significance and were a critical part of American history,” says Martiza. “We chose to include a visit not to romanticize the past, but to deepen guests’ understanding of the realities behind it. At Destrehan, this poignant history is brought to life, slong with a cooking demonstration designed to engage all the senses.

“Before the demo, guests take part in a guided tour that explores not only the lives of the wealthy landowners, but also the stories of the enslaved men, women and children whose forced labor sustained the plantation. You can view rare original documents signed by Thomas Jefferson and James Madison, adding an additional layer for history enthusiasts.

“Food in the South has a distinct identity, shaped by its complex history and the many cultures that have called it home – a true melting pot of flavors. The region is known for its lively, warm hospitality and this cooking deomonstration is the perfect way to capture that spirit, rather then dining a restaurant.

“When you see, taste, hear, smell and touch, you’re more likely to create a long-lasting memory. There’s no better tribute to a destination than returning home, recreating a dish for family and friends, and sharing the stories and flavors that you discovered along the way. Guests will learn to cook signature dishes like jambalaya and chicken, sausage and andouille gumbo – classics that capture the heart of Louisiana’s cuisine.

 

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All that Jazz

In New Orleans you’ll enjoy Mask Making on the Mississippi at Mardi Gras World, explore the city with a Local Expert, and end your tour with a spectacular evening of Jazz.

“You can’t really know New Orlean’s without a visit to a jazz club,” says Maritza. “We chose Frietzel’s European Jazz Club as, although on Bourbon Street, it’s located on the far-right corner of the French Quarter, so it stands slightly apart from the typical bars.

“Frietzel’s has an intimate, old-world vibe. Its a small venue, with limited seating, which adds to the ambiance. You’re not just listening to music in a grand music hall, you’re in the middle of it and we have front row seats secured for guests.

“Live music is everywhere across this  tour, and we’re ending with a step back in time with a raw, jazz experience the way it’s meant to be – up close, personal and unforgettable.”

Feeling inspired? Take a look at our Soul of the Deep South premium tour and Soul of the Deep South , A Women Only Tour and travel in style.

I'm a writer, editor and interview specialist with a lifetime's love of travel. There’s nothing more inspiring to me than meeting, and writing about, the world's leading destination experts and travel industry insiders. The thing I love most about writing for Insightful is that I'm always learning something new.

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