{"id":7516,"date":"2023-04-24T08:01:04","date_gmt":"2023-04-24T07:01:04","guid":{"rendered":"https:\/\/www.insightvacations.com\/?p=7516"},"modified":"2024-12-16T13:34:11","modified_gmt":"2024-12-16T13:34:11","slug":"swisstainable-expert-pascal-prinz","status":"publish","type":"post","link":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/","title":{"rendered":"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz"},"content":{"rendered":"
\n
\n
\n

With its spectacular mountains, clean air, dense forests and vast lakes, Switzerland<\/a> is one of the most sustainable travel destinations in the world.<\/p>\n

And Switzerland Tourism<\/a> is harnessing this with its Swisstainable<\/a> campaign. More than a campaign in fact, Swisstainable is a country-wide philosophy that is helping to position Switzerland as one of the top destinations in the world for sustainable travel.<\/p>\n

We had the privilege to talk with Pascal Prinz, Director Global Accounts & Emerging Markets at Switzerland Tourism\u00a0to find out more about Swisstainable<\/a>, and why you should visit Switzerland. You can also test your knowledge in our Insightful Trivia game<\/a>.<\/p>\n

For travel inspiration: Switzerland destination guide<\/a><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

‘Swisstainable’ – More Than a Strategy<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

\u201cSustainable travel is not a niche anymore, it has become a mainstream desire,\u201d Pascal tells us. \u201cAccelerated by the pandemic, people really want authenticity. They want to travel, but in a way that\u2019s respectful when it comes to nature, and the local population.<\/p>\n

\u201cThat\u2019s why we came up with Swisstainable. Together. It is not just us at Switzerland Tourism, but a movement in the whole country with the entire tourism industry participating, including the local population and politicians. We all want to join forces to create a strong sustainability movement and community within Switzerland.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
\n

A New Approach To Sustainable Travel<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

Swisstainable was launched in 2021 as a new approach to sustainable travel. The strategy aims to enable and encourage travellers to enjoy nature up close and first hand, to experience culture in an authentic way and to consume regional produce. It also encourages travellers to stay for longer and delve deeper.<\/p>\n

\u201cWe are very pleased with the results so far,\u201d Pascal says. \u201cAround 1,900 Swiss service providers have already joined. We still have a way to go, but we are seeing a strong interest from the Swiss tourism industry. We are also convinced that this will further help us to position Switzerland as one of the most sustainable travel destinations in the world.\u201d<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

Switzerland as a Sustainable Destination<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

Switzerland\u2019s sustainability credentials are indeed enviable. When you add these to its immense natural beauty, you have a most desirable destination.<\/p>\n

The country boasts one of the tightest rail networks in the world. Each day some 9,600 trains travel along some 1,864 miles (3,000 km) of track, reaching even the furthest, small and remote locations.<\/p>\n

\u201cOne of my personal highlights, as part of the Swisstainable movement, is the Grand Train Tour of Switzerland<\/a>, which is an exclusive rail only \u201cbest of\u201d itinerary where you can experience many of the beautiful small villages and towns.\u201d Pascal enthuses. \u201cI always tell people that when you travel to Switzerland you should experience all four language regions,\u201d he advises, referring to French, German, Italian and Romansh. \u201cIf you really want to understand the country and the people then you should see them all.\u201d<\/p>\n

\u201cI also love the lakes. The water is so clean and relaxing,\u201d he continues. \u201cOn Lake Lucerne you have climate-friendly vessels with amazing views, including the first carbon-neutral passenger ship in Switzerland.\u201d With some 1,500 lakes, Switzerland, is seen as Europe\u2019s most moated bastion, with travellers even able to swim in the middle of cities.<\/p>\n

Read more: Why you should visit Switzerland in the off season, by this Travel Director<\/a><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

The Best Food, Wine \u2013 And Air<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

In comparison to European counterparts, the Swiss consume the most organic products per capita. \u201cWhen it comes to gastronomy, food and wine, Switzerland has great produce,\u201d Pascal says. \u201cWe value good food and have a lot of delicious regional products for you to enjoy, such as our famous cheeses.\u201d Two of the most popular, Gruyere and Emmental are the main ingredients of the famous Swiss fondue, a tasty treat any time of year.<\/p>\n

\u201cI also love our Swiss wine, which people may not know much about but really should experience,\u201d he advises. \u201cSome beautiful places to visit in Switzerland if you love wine are the Lake Geneva region, Montreux, Valais, Zermatt and Ticino.\u201d<\/p>\n

Switzerland is of course world famous for its chocolate, thanks to the innovative spirit of the country\u2019s 19th century chocolatiers. The country is in fact credited as the first to combine chocolate with milk.<\/p>\n

Switzerland\u2019s air quality is also excellent. The country is renowned as a climactic spa destination with beneficial therapeutic effects. The health-promoting climate of Davos\u2019 Mountain air was discovered as far back as 1853. And the country is one of the world\u2019s leading recyclers, with almost 90% of PET bottles being put to good use.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n
\n

Eligibility For ‘Swisstainable’<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

A key element of the strategy is that Swisstainable is open to all Swiss tourism operators. This includes partners in accommodation, gastronomy, transport, agrotourism and more, who are at all stages of their sustainability journey.<\/p>\n

\u201cFirst of all, it is a free programme, and we encourage as many hotels, restaurants, cable ways and businesses to join as we can,\u201d Pascal explains. \u201cThey are then awarded one of three levels. Swisstainable itself though is not designed as a certification process, but provides guidance for guests\u201d<\/p>\n

\u201cAt Level I, Committed, you are saying I want to join this movement, I want to be part of it, and committing to having a sustainable practice in your company,\u201d Pascal expands. \u201cAt Level II, Engaged, you have at least one qualification or certification that proves you already have sustainable practices in place. Level III, Leading, is for those that have various certifications, coupled with a comprehensive sustainability strategy.\u201d<\/p>\n

Participants and projects are also assessed on; whether they treat nature and natural resources with care and respect; that they generate added value for the local population and the region; and that they let the guests experience our country in an authentic way, close to nature but still having respect for the environment in a considered way.<\/p>\n

Related content: 7 fascinating facts about Switzerland\u2019s world famous Glacier Express<\/a><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

‘Swisstainable’ Goals<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

\u201cWe want to position Switzerland as one of the world\u2019s most sustainable travel destinations,\u201d Pascal tells us. \u201cAnd to increase the perception of Switzerland as a sustainable destination among guests by 5% by the end of 2023, in comparison to 2021.<\/p>\n

\u201cWe aim to increase the length of time that guests stay in the country and will be measuring this in the future. And we want to firmly position Switzerland in the top three of the world’s most sustainable destinations, according to leading international rankings, such as the Yale Environmental Performance index and the World Economic Forum Travel and Tourism Development index.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\"post<\/div>\n<\/div>\n
\n
\n
\n

\u201cAgain, it is important to highlight that this is more than us at Switzerland Tourism. This is a movement, and we are an enabler,\u201d Pascal continues. \u201cBy the end of 2024, we have set a goal of having 4,000 companies join or be part of the movement. We are pleased to say we are on track, and we will continue to work hard to keep this going.<\/p>\n

\u201cSomething very special about this programme, besides being good for the planet and Switzerland, is that it is also a team-building programme.\u201d Pascal says proudly. \u201cWe are really one Swiss tourism unity, and it helps to collaborate and work together, from the destination to the hotel to the cableway to the restaurant.\u201d<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

Insight Vacations and ‘Swisstainable’<\/h3>\n
\n

Insight Vacations are excited to partner with Swisstainable for a new MAKE TRAVEL MATTER\u00ae<\/a> Experience which features on our Country Roads of Bavaria, Switzerland & Austria<\/a> premium guided tour.<\/p>\n

Insight guests are invited on a guided tour and a tasting of seasonal juices at Culinarium Alpinum<\/a>, a centre of excellence for cuisine in the Alpine region. A former Capuchin Monastery, this unique enclave in Stans revolves around the diversity of the Alpine region. Schnaps distillers, cheesemakers, bakers and sommeliers come together here to jointly shape the future of Swiss culinary culture. Your tour of the monastery is a journey through history, from the Capuchin monastic order to a modern-day centre for excellence.<\/p>\n

This experience advances the United Nations Sustainable Development Goal<\/a> of \u201cResponsible Production and Consumption\u201d, thanks to the edible garden they’ve created. Here you can find fruits, vegetables, berries and aromatic herbs, some of which are rare and endangered. At Culinarium Alpinum, they are making a significant contribution to preserving the important regional culinary heritage, and reintroducing traditional flavours and tastes of the region that were being lost.<\/p>\n

Read more: MAKE TRAVEL MATTER\u00ae: Why developing meaningful travel experiences has never been more important<\/a><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

How We Tread Right<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

To find out more about our own 5-Year sustainability strategy How We Tread Right<\/a>, visit our webpage. Our inaugural Impact Report, launched in May 2022, details the progress made by the Travel Corporation\u2019s family of brands against our 11 sustainability goals, since the launch of How We Tread Right in September 2020.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

Keen to Visit Switzerland?<\/h3>\n
\n

A land for all seasons, from touring the country roads<\/a> and taking an open-air cable car to the summit of Mount Stanserhorn, to enjoying glamorous cities and sipping mulled wine in the sparkling Christmas markets<\/a>, there are so many things to do in Switzerland. To choose your dream vacation, take a look at our collection of premium guided tours<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
You can also test your travel knowledge against Pascal and other Insightful destination experts. Each week, our Insightful Trivia Game<\/a> will introduce you to the world\u2019s leading destination experts and challenge you with a quiz to win a monthly travel prize.<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

With its spectacular mountains, clean air, dense forests and vast lakes, Switzerland is one of the most sustainable travel destinations in the world. And Switzerland Tourism is harnessing this with its Swisstainable campaign. More than a campaign in fact, Swisstainable is a country-wide philosophy that is helping to position Switzerland as one of the top […]<\/p>\n","protected":false},"author":42,"featured_media":7517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1166,1829],"tags":[254,828,65,1353,107,1277,485,191,209],"class_list":["post-7516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-people-planet","tag-cuisine","tag-culture","tag-destinations","tag-how-we-tread-right","tag-insight-vacations","tag-make-travel-matter","tag-sustainable-travel","tag-switzerland","tag-travel"],"acf":[],"yoast_head":"\nThinking Swisstainable: conversation with Pascal Prinz<\/title>\n<meta name=\"description\" content=\"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz\" \/>\n<meta property=\"og:description\" content=\"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/\" \/>\n<meta property=\"og:site_name\" content=\"Insight Vacations\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T07:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T13:34:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.insightvacations.com\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leanne Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz\" \/>\n<meta name=\"twitter:description\" content=\"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leanne Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/\"},\"author\":{\"name\":\"Leanne Williams\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/8bfc025a2a102842518b14da71ba537f\"},\"headline\":\"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz\",\"datePublished\":\"2023-04-24T07:01:04+00:00\",\"dateModified\":\"2024-12-16T13:34:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/\"},\"wordCount\":1566,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg\",\"keywords\":[\"Cuisine\",\"Culture\",\"Destinations\",\"How We Tread Right\",\"Insight Vacations\",\"Make Travel Matter\",\"Sustainable Travel\",\"Switzerland\",\"Travel\"],\"articleSection\":[\"Europe\",\"People & Planet\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/\",\"name\":\"Thinking Swisstainable: conversation with Pascal Prinz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg\",\"datePublished\":\"2023-04-24T07:01:04+00:00\",\"dateModified\":\"2024-12-16T13:34:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/8bfc025a2a102842518b14da71ba537f\"},\"description\":\"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg\",\"contentUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/swisstainable-expert-pascal-prinz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/\",\"name\":\"Insight Vacations\",\"description\":\"The Art of Traveling in Style\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/8bfc025a2a102842518b14da71ba537f\",\"name\":\"Leanne Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Leanne-2-96x96.jpeg\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Leanne-2-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Leanne-2-96x96.jpeg\",\"caption\":\"Leanne Williams\"},\"description\":\"I'm a writer, editor and interview specialist with a lifetime's love of travel. There\u2019s nothing more inspiring to me than meeting, and writing about, the world's leading destination experts and travel industry insiders. The thing I love most about writing for Insightful is that I'm always learning something new.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/leanne-c-williams\\\/?originalSubdomain=ch\"],\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/author\\\/leanne-williams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Thinking Swisstainable: conversation with Pascal Prinz","description":"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/","og_locale":"en_US","og_type":"article","og_title":"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz","og_description":"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.","og_url":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/","og_site_name":"Insight Vacations","article_published_time":"2023-04-24T07:01:04+00:00","article_modified_time":"2024-12-16T13:34:11+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.insightvacations.com\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg","type":"image\/jpeg"}],"author":"Leanne Williams","twitter_card":"summary_large_image","twitter_title":"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz","twitter_description":"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.","twitter_image":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg","twitter_misc":{"Written by":"Leanne Williams","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#article","isPartOf":{"@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/"},"author":{"name":"Leanne Williams","@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/8bfc025a2a102842518b14da71ba537f"},"headline":"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz","datePublished":"2023-04-24T07:01:04+00:00","dateModified":"2024-12-16T13:34:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/"},"wordCount":1566,"commentCount":0,"image":{"@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg","keywords":["Cuisine","Culture","Destinations","How We Tread Right","Insight Vacations","Make Travel Matter","Sustainable Travel","Switzerland","Travel"],"articleSection":["Europe","People & Planet"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/","url":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/","name":"Thinking Swisstainable: conversation with Pascal Prinz","isPartOf":{"@id":"https:\/\/www.insightvacations.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#primaryimage"},"image":{"@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg","datePublished":"2023-04-24T07:01:04+00:00","dateModified":"2024-12-16T13:34:11+00:00","author":{"@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/8bfc025a2a102842518b14da71ba537f"},"description":"Swisstainable. A perfect marriage of Switzerland and enviable sustainability credentials. Pascal Prinz, Switzerland Tourism, tells us more.","breadcrumb":{"@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#primaryimage","url":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg","contentUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2022\/11\/Large-Lake-Luzern-and-town-waterfront-with-Pilatus-mountain-peak-view-1132355032.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.insightvacations.com\/blog\/swisstainable-expert-pascal-prinz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.insightvacations.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thinking Swisstainable: in conversation with destination expert, Pascal Prinz"}]},{"@type":"WebSite","@id":"https:\/\/www.insightvacations.com\/blog\/#website","url":"https:\/\/www.insightvacations.com\/blog\/","name":"Insight Vacations","description":"The Art of Traveling in Style","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.insightvacations.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/8bfc025a2a102842518b14da71ba537f","name":"Leanne Williams","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2026\/02\/Leanne-2-96x96.jpeg","url":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2026\/02\/Leanne-2-96x96.jpeg","contentUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2026\/02\/Leanne-2-96x96.jpeg","caption":"Leanne Williams"},"description":"I'm a writer, editor and interview specialist with a lifetime's love of travel. There\u2019s nothing more inspiring to me than meeting, and writing about, the world's leading destination experts and travel industry insiders. The thing I love most about writing for Insightful is that I'm always learning something new.","sameAs":["https:\/\/www.linkedin.com\/in\/leanne-c-williams\/?originalSubdomain=ch"],"url":"https:\/\/www.insightvacations.com\/blog\/author\/leanne-williams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts\/7516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/comments?post=7516"}],"version-history":[{"count":0,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts\/7516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/media\/7517"}],"wp:attachment":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/media?parent=7516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/categories?post=7516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/tags?post=7516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}