{"id":8504,"date":"2025-02-17T12:20:44","date_gmt":"2025-02-17T12:20:44","guid":{"rendered":"https:\/\/www.insightvacations.com\/?p=8504"},"modified":"2025-02-18T11:36:23","modified_gmt":"2025-02-18T11:36:23","slug":"georg-lang-history-oktoberfest","status":"publish","type":"post","link":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/","title":{"rendered":"Origin of Oktoberfest: Georg Lang and the History of Munich\u2019s Oktoberfest"},"content":{"rendered":"
\n
\n
\n

Oktoberfest. It’s the festival that needs little introduction. From its origins as a royal wedding party, this once modest annual gathering in Munich’s Theresienwiese (or “Therese’s Meadow”) has evolved into a global phenomenon, inspiring innumerable international offshoots and homages.<\/p>\n

And the catalyst for that evolution was one man that, despite his contributions, flies under the radar. This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of the festival forever.<\/p>\n

For travel inspiration: Germany destination guide<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

A ROYAL BEGINNING<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

On October 12 1810 the Crown Prince Ludwig of Bavaria and Princess Therese of Saxony-Hildburghausen were married in Munich. It brought together the ruling families of Bavaria and Saxony-Hildburghausen, strengthening political ties between the two already-powerful German regions.<\/p>\n

It also captured the public’s imagination in a way not seen before. The wedding festivities were elaborate and grand in scale, commencing with a magnificent procession through the streets of Munich and lasting for five days in total.<\/p>\n

There were numerous public events and entertainments, including horse races held at the Theresienwiese, or Therese’s Meadow (it was named after the princess, of course) located just outside the city gates. These races were a huge hit among Munich\u2019s residents, and the festival atmosphere that enveloped the event laid the foundation for what would eventually become Oktoberfest.<\/p>\n

We think you’ll like: Making time: in conversation with one of Germany’s artisan cuckoo clock makers<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

FROM HORSES’ STABLES TO BEER STALLS<\/h3>\n<\/div>\n<\/div>\n
\n
\n
\n

This city-wide wedding party was such a success it was decided it should become an annual event, to mark the anniversary of the prince and princess’s nuptials. As the years passed, what started out as horse races evolved into a more diverse and extensive festival, incorporating elements of agriculture, entertainment, and, eventually, beer.<\/p>\n

The agricultural shows expanded to include livestock exhibitions and competitions, showcasing the region’s agricultural prowess. The introduction of amusement rides, games, and food stalls added to the festival feel, attracting visitors from increasingly further afield.<\/p>\n

Eventually the horse races faded from prominence, while the focus on beer and the jubilant atmosphere persisted. The name \u2018Oktoberfest\u2019 was more widely adopted, distancing the festival further from its royal origins, and helping the gradual transformation into an annual celebration of Bavarian culture and tradition, with beer at the forefront.<\/p>\n

We think you’ll like: Experience the best of Germany’s past, present and future in 12 days<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

THE INNKEEPER EXTRAORDINAIRE<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

For brewers and innkeepers, Oktoberfest was a business boon. But while most merely accepted the seasonal event as a blessing, one man saw his opportunity to make the most of this annual windfall \u2013\u00a0and carve out a place for himself in Oktoberfest legend<\/a>.<\/p>\n

Georg Lang was already a successful innkeeper in Nuremberg, using innovative methods to draw in crowds. He installed electric lights (a rare novelty at the time) to illuminate his sign, had a 25-strong band playing every day, and dabbled in vaudeville theatre. The result was booming business, but he always had one eye on the next big opportunity \u2013 in this case, it was Munich\u2019s Oktoberfest.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

BEER AND BACK-HANDED DEALS<\/h3>\n<\/div>\n<\/div>\n
\n
\n
\n

Lang had observed that, while Oktoberfest was clearly a runaway success, it was missing a trick. The tents from which brewers would sell their beer were relatively small, and didn\u2019t allow for the kind of elbow-swinging exuberance that Lang advocated for in his inns.<\/p>\n

The problem was that Munich\u2019s local government had placed restrictions on the size of the lots that brewers could lease for their tents. But Lang thought he saw a loophole in the system \u2013 he paid five other innkeepers to act as undercover agents, bidding on five adjacent lots for 1898 festival. The combined size of the lots would allow him to create the largest tent Oktoberfest had ever seen.<\/p>\n

The ruse worked, and he had managed to charm enough support from the local municipal authorities that there was no significant objections to his plans. And so, Lang\u2019s \u2018First Bavarian Giant Hall\u2019 was created, with enough capacity for 6,000 people and 120 employees \u2013 including a 30-man orchestra.<\/p>\n

We think you’ll like: 7 incredible experiences you’ll enjoy on our Oktoberfest, the Germanic Experience tour<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

PERFECTING THE FESTIVAL FEELING<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

Lang had an instinct for knowing how to pull crowds, and to keep them coming back. Despite being an outsider, he had charmed his way into being one of Oktoberfest\u2019s most prominent characters. His beer tent was advertised on posters, and visitors piled into his tent if for nothing more than to see the scale of it for themselves.<\/p>\n

But attracting visitors and keeping them are two different things. And Lang knew he couldn\u2019t rely solely on the grandiosity of the tent for too long \u2013 he had to create an environment that convinced people to stay. So, his 30-strong orchestra played for free. He also provided 50,000 song books \u2013 again, for free \u2013 so drinkers could sing along to the music the band were playing.<\/p>\n

It was, quite literally, a roaring success. But he didn\u2019t stop there.<\/p>\n

We think you’ll like: Golden idea: understanding the genius of Amsterdam’s canals<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

LEAVING A LEGACY<\/h3>\n

\"post<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

They say success breeds success, and that was certainly true of Lang\u2019s exploits in Munich. After breaking through the canvas ceiling with his 6,000 capacity brewery tent, other businesses wanted a to get a swig of the action. From 1903, the Augustiner brewery, Munich\u2019s oldest, created a tent twice the size of Lang\u2019s original.<\/p>\n

Not only was it larger in stature, but it was embellished with design elements to further set it apart \u2013 including, but not limited to half-timbering effects, battlements and a portcullis. These traditional Nuremberg architectural hallmarks symbolised Lang\u2019s success \u2013 not just as an entrepreneur \u2013 but as an outsider. He had revolutionised Munich\u2019s most beloved institution, and in doing so cemented himself in the Oktoberfest history books.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

To experience this extraordinary event for yourself, take a look at our Oktoberfest, the Germanic Experience<\/a> premium guided tour<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Oktoberfest. It’s the festival that needs little introduction. From its origins as a royal wedding party, this once modest annual gathering in Munich’s Theresienwiese (or “Therese’s Meadow”) has evolved into a global phenomenon, inspiring innumerable international offshoots and homages. And the catalyst for that evolution was one man that, despite his contributions, flies under the […]<\/p>\n","protected":false},"author":51,"featured_media":892914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1166,1823],"tags":[346,1438,1514,87,383,551,137,715,1818],"class_list":["post-8504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-food-drink","tag-beer","tag-festivals","tag-german-history","tag-germany","tag-heritage","tag-history","tag-munich","tag-oktoberfest","tag-post-template"],"acf":[],"yoast_head":"\nGeorg Lang And History Of Munich's Oktoberfest<\/title>\n<meta name=\"description\" content=\"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Origin Of Oktoberfest: Georg Lang And History Of Munich's Oktoberfest\" \/>\n<meta property=\"og:description\" content=\"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/\" \/>\n<meta property=\"og:site_name\" content=\"Insight Vacations\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T12:20:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T11:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.insightvacations.com\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Origin Of Oktoberfest: Georg Lang And History Of Munich's Oktoberfest\" \/>\n<meta name=\"twitter:description\" content=\"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/\"},\"author\":{\"name\":\"Alex Allen\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/cade8967fa4ea6a004ba769d5b50022b\"},\"headline\":\"Origin of Oktoberfest: Georg Lang and the History of Munich\u2019s Oktoberfest\",\"datePublished\":\"2025-02-17T12:20:44+00:00\",\"dateModified\":\"2025-02-18T11:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/\"},\"wordCount\":1011,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg\",\"keywords\":[\"Beer\",\"festivals\",\"German history\",\"Germany\",\"Heritage\",\"History\",\"Munich\",\"Oktoberfest\",\"Post Template\"],\"articleSection\":[\"Europe\",\"Food & Drink\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/\",\"name\":\"Georg Lang And History Of Munich's Oktoberfest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg\",\"datePublished\":\"2025-02-17T12:20:44+00:00\",\"dateModified\":\"2025-02-18T11:36:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/cade8967fa4ea6a004ba769d5b50022b\"},\"description\":\"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"A traditional golden German pretzel and three glasses of beer.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/georg-lang-history-oktoberfest\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Origin of Oktoberfest: Georg Lang and the History of Munich\u2019s Oktoberfest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/\",\"name\":\"Insight Vacations\",\"description\":\"The Art of Traveling in Style\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/cade8967fa4ea6a004ba769d5b50022b\",\"name\":\"Alex Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11604a6d5d7811d2e9e584030a066fcca2acf1922576687cefe4f158b100acc0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11604a6d5d7811d2e9e584030a066fcca2acf1922576687cefe4f158b100acc0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11604a6d5d7811d2e9e584030a066fcca2acf1922576687cefe4f158b100acc0?s=96&d=mm&r=g\",\"caption\":\"Alex Allen\"},\"description\":\"Alex is the Editor of Insightful, and has over 10 years' experience as a writer and editor within the travel industry. In his professional travels, he has been all over the world \u2013 from road-tripping in Australia and New Zealand, to eating his way around the Canadian Maritimes and criss-crossing Italy from Sardinia to Emilia-Romagna.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/alex-allen-0604934a\\\/\"],\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/author\\\/alex-allen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Georg Lang And History Of Munich's Oktoberfest","description":"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/","og_locale":"en_US","og_type":"article","og_title":"Origin Of Oktoberfest: Georg Lang And History Of Munich's Oktoberfest","og_description":"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.","og_url":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/","og_site_name":"Insight Vacations","article_published_time":"2025-02-17T12:20:44+00:00","article_modified_time":"2025-02-18T11:36:23+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.insightvacations.com\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Alex Allen","twitter_card":"summary_large_image","twitter_title":"Origin Of Oktoberfest: Georg Lang And History Of Munich's Oktoberfest","twitter_description":"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.","twitter_image":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg","twitter_misc":{"Written by":"Alex Allen","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#article","isPartOf":{"@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/"},"author":{"name":"Alex Allen","@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/cade8967fa4ea6a004ba769d5b50022b"},"headline":"Origin of Oktoberfest: Georg Lang and the History of Munich\u2019s Oktoberfest","datePublished":"2025-02-17T12:20:44+00:00","dateModified":"2025-02-18T11:36:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/"},"wordCount":1011,"commentCount":0,"image":{"@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg","keywords":["Beer","festivals","German history","Germany","Heritage","History","Munich","Oktoberfest","Post Template"],"articleSection":["Europe","Food & Drink"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/","url":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/","name":"Georg Lang And History Of Munich's Oktoberfest","isPartOf":{"@id":"https:\/\/www.insightvacations.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#primaryimage"},"image":{"@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg","datePublished":"2025-02-17T12:20:44+00:00","dateModified":"2025-02-18T11:36:23+00:00","author":{"@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/cade8967fa4ea6a004ba769d5b50022b"},"description":"This is the remarkable story of Georg Lang, a visionary innkeeper whose ambition and invention changed the nature of Oktoberfest forever.","breadcrumb":{"@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#primaryimage","url":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg","contentUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2023\/05\/kateryna-hliznitsova-Dy3XaCweiyQ-unsplash-scaled.jpg","width":2560,"height":1709,"caption":"A traditional golden German pretzel and three glasses of beer."},{"@type":"BreadcrumbList","@id":"https:\/\/www.insightvacations.com\/blog\/georg-lang-history-oktoberfest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.insightvacations.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Origin of Oktoberfest: Georg Lang and the History of Munich\u2019s Oktoberfest"}]},{"@type":"WebSite","@id":"https:\/\/www.insightvacations.com\/blog\/#website","url":"https:\/\/www.insightvacations.com\/blog\/","name":"Insight Vacations","description":"The Art of Traveling in Style","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.insightvacations.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/cade8967fa4ea6a004ba769d5b50022b","name":"Alex Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/11604a6d5d7811d2e9e584030a066fcca2acf1922576687cefe4f158b100acc0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11604a6d5d7811d2e9e584030a066fcca2acf1922576687cefe4f158b100acc0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11604a6d5d7811d2e9e584030a066fcca2acf1922576687cefe4f158b100acc0?s=96&d=mm&r=g","caption":"Alex Allen"},"description":"Alex is the Editor of Insightful, and has over 10 years' experience as a writer and editor within the travel industry. In his professional travels, he has been all over the world \u2013 from road-tripping in Australia and New Zealand, to eating his way around the Canadian Maritimes and criss-crossing Italy from Sardinia to Emilia-Romagna.","sameAs":["https:\/\/www.linkedin.com\/in\/alex-allen-0604934a\/"],"url":"https:\/\/www.insightvacations.com\/blog\/author\/alex-allen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts\/8504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/comments?post=8504"}],"version-history":[{"count":0,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts\/8504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/media\/892914"}],"wp:attachment":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/media?parent=8504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/categories?post=8504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/tags?post=8504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}