


{"id":884139,"date":"2024-04-18T17:34:47","date_gmt":"2024-04-18T16:34:47","guid":{"rendered":"https:\/\/www.insightvacations.com\/blog\/?p=884139"},"modified":"2024-11-25T10:47:05","modified_gmt":"2024-11-25T10:47:05","slug":"innovation-sustainable-travel","status":"publish","type":"post","link":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/","title":{"rendered":"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":884981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1826,1829],"tags":[1818],"class_list":["post-884139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts-insiders","category-people-planet","tag-post-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance of Innovation in Sustainable Travel<\/title>\n<meta name=\"description\" content=\"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important\" \/>\n<meta property=\"og:description\" content=\"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"Insight Vacations\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T16:34:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T10:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.insightvacations.com\/wp-content\/uploads\/2024\/04\/Large-Loch-Leven-Reflections-475001282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leanne Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important\" \/>\n<meta name=\"twitter:description\" content=\"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leanne Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/\"},\"author\":{\"name\":\"Leanne Williams\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/8bfc025a2a102842518b14da71ba537f\"},\"headline\":\"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important\",\"datePublished\":\"2024-04-18T16:34:47+00:00\",\"dateModified\":\"2024-11-25T10:47:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/\"},\"wordCount\":15,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Large-Loch-Leven-Reflections-475001282.jpg\",\"keywords\":[\"Post Template\"],\"articleSection\":[\"Experts &amp; Insiders\",\"People &amp; Planet\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/\",\"name\":\"The Importance of Innovation in Sustainable Travel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Large-Loch-Leven-Reflections-475001282.jpg\",\"datePublished\":\"2024-04-18T16:34:47+00:00\",\"dateModified\":\"2024-11-25T10:47:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/8bfc025a2a102842518b14da71ba537f\"},\"description\":\"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Large-Loch-Leven-Reflections-475001282.jpg\",\"contentUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Large-Loch-Leven-Reflections-475001282.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Blue skies, white clouds, a rugged mountain and foreground trees are perfectly reflected in a Scottish lake\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/innovation-sustainable-travel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/\",\"name\":\"Insight Vacations\",\"description\":\"The Art of Traveling in Style\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/#\\\/schema\\\/person\\\/8bfc025a2a102842518b14da71ba537f\",\"name\":\"Leanne Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Leanne-2-96x96.jpeg\",\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Leanne-2-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Leanne-2-96x96.jpeg\",\"caption\":\"Leanne Williams\"},\"description\":\"I'm a writer, editor and interview specialist with a lifetime's love of travel. There\u2019s nothing more inspiring to me than meeting, and writing about, the world's leading destination experts and travel industry insiders. The thing I love most about writing for Insightful is that I'm always learning something new.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/leanne-c-williams\\\/?originalSubdomain=ch\"],\"url\":\"https:\\\/\\\/www.insightvacations.com\\\/blog\\\/author\\\/leanne-williams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Importance of Innovation in Sustainable Travel","description":"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/","og_locale":"en_US","og_type":"article","og_title":"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important","og_description":"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.","og_url":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/","og_site_name":"Insight Vacations","article_published_time":"2024-04-18T16:34:47+00:00","article_modified_time":"2024-11-25T10:47:05+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.insightvacations.com\/wp-content\/uploads\/2024\/04\/Large-Loch-Leven-Reflections-475001282.jpg","type":"image\/jpeg"}],"author":"Leanne Williams","twitter_card":"summary_large_image","twitter_title":"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important","twitter_description":"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.","twitter_misc":{"Written by":"Leanne Williams","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#article","isPartOf":{"@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/"},"author":{"name":"Leanne Williams","@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/8bfc025a2a102842518b14da71ba537f"},"headline":"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important","datePublished":"2024-04-18T16:34:47+00:00","dateModified":"2024-11-25T10:47:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/"},"wordCount":15,"commentCount":0,"image":{"@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2024\/04\/Large-Loch-Leven-Reflections-475001282.jpg","keywords":["Post Template"],"articleSection":["Experts &amp; Insiders","People &amp; Planet"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/","url":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/","name":"The Importance of Innovation in Sustainable Travel","isPartOf":{"@id":"https:\/\/www.insightvacations.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#primaryimage"},"image":{"@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2024\/04\/Large-Loch-Leven-Reflections-475001282.jpg","datePublished":"2024-04-18T16:34:47+00:00","dateModified":"2024-11-25T10:47:05+00:00","author":{"@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/8bfc025a2a102842518b14da71ba537f"},"description":"Sustainability expert Shannon Guihan shares her thoughts of why innovation in travels pursuit of sustainability is so important.","breadcrumb":{"@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#primaryimage","url":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2024\/04\/Large-Loch-Leven-Reflections-475001282.jpg","contentUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2024\/04\/Large-Loch-Leven-Reflections-475001282.jpg","width":1920,"height":1280,"caption":"Blue skies, white clouds, a rugged mountain and foreground trees are perfectly reflected in a Scottish lake"},{"@type":"BreadcrumbList","@id":"https:\/\/www.insightvacations.com\/blog\/innovation-sustainable-travel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.insightvacations.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ahead of the Curve: Why Innovation in Travel\u2019s Pursuit of Sustainability is so Important"}]},{"@type":"WebSite","@id":"https:\/\/www.insightvacations.com\/blog\/#website","url":"https:\/\/www.insightvacations.com\/blog\/","name":"Insight Vacations","description":"The Art of Traveling in Style","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.insightvacations.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.insightvacations.com\/blog\/#\/schema\/person\/8bfc025a2a102842518b14da71ba537f","name":"Leanne Williams","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2026\/02\/Leanne-2-96x96.jpeg","url":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2026\/02\/Leanne-2-96x96.jpeg","contentUrl":"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2026\/02\/Leanne-2-96x96.jpeg","caption":"Leanne Williams"},"description":"I'm a writer, editor and interview specialist with a lifetime's love of travel. There\u2019s nothing more inspiring to me than meeting, and writing about, the world's leading destination experts and travel industry insiders. The thing I love most about writing for Insightful is that I'm always learning something new.","sameAs":["https:\/\/www.linkedin.com\/in\/leanne-c-williams\/?originalSubdomain=ch"],"url":"https:\/\/www.insightvacations.com\/blog\/author\/leanne-williams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts\/884139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/comments?post=884139"}],"version-history":[{"count":0,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/posts\/884139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/media\/884981"}],"wp:attachment":[{"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/media?parent=884139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/categories?post=884139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insightvacations.com\/blog\/wp-json\/wp\/v2\/tags?post=884139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}