


{"id":896132,"date":"2025-06-11T11:49:08","date_gmt":"2025-06-11T10:49:08","guid":{"rendered":"https:\/\/www.insightvacations.com\/blog\/?p=896132"},"modified":"2025-06-11T11:49:08","modified_gmt":"2025-06-11T10:49:08","slug":"sustainability-targets","status":"publish","type":"post","link":"https:\/\/www.insightvacations.com\/blog\/sustainability-targets\/","title":{"rendered":"This is How You Helped Us Hit Our 5-Year Sustainability Targets"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>This is How You Helped Us Hit Our 5-Year Sustainability Targets<\/strong><\/p>\n<p style=\"font-weight: 400;\">Travel is the most magical thing, but it comes at a cost to our planet. Which is why it is our duty to do something about it. Sustainable travel is more than a word, it\u2019s an ethos, a mindset, ingrained in every aspect of what we do. In 2020 we launched and ambitious sustainability strategy, with high goals and bold sustainability targets. Called How We Tread Right, it set out our stall and placed us at the forefront of sustainable travel. Now in 2025, with the release of our 4<sup>th<\/sup> annual Impact Report we\u2019re proud to say we\u2019ve exceeded all our goals.<\/p>\n<p style=\"font-weight: 400;\">We put some questions to Gemma Myhill, TTC sustainability guru to find out more, and discover how you helped us by traveling with us.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why did we create our sustainability strategy?<\/strong><\/p>\n<p style=\"font-weight: 400;\">We launched our How We Tread Right (<a href=\"https:\/\/ttc.com\/hwtr\/\">HWTR<\/a>) 5-year sustainability strategy in 2020 as a comprehensive, science-led response to the urgent environmental and social challenges facing the travel industry.<\/p>\n<p style=\"font-weight: 400;\">We recognized the increasing responsibility of travel companies to move beyond sustainability talk and take measurable, transparent action &#8211; especially in the wake of climate change, biodiversity loss and overtourism.<\/p>\n<p style=\"font-weight: 400;\"><strong>With that in mind, HWTR was built to: embed sustainability into the core of all brands and operations; align with the UN Sustainable Development Goals (SDGs), which act as the global blueprint for sustainable development; deliver measurable progress across 11 clearly defined sustainability goals; and ensure that travel can be a force for positive change for communities, wildlife, and the planet.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Our HWTR strategy and the setting of sustainability targets was also a way for us to give guests, partners and our global teams a clear and honest framework for holding the business accountable and showing that responsible travel is not just possible, it\u2019s essential.<\/p>\n<p style=\"font-weight: 400;\"><strong>What were the biggest challenges?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">One of the biggest challenges we faced during the 5-year period was of course COVID. We had to double down to ensure we continued to engage our partners and continued investing in sustainability during a period of massive disruption.<\/p>\n<p style=\"font-weight: 400;\">We also experienced complexity in measuring and reporting on our carbon emissions given we\u2019re a global portfolio of brands with different products, suppliers and geographies. Collecting accurate data required significant coordination and our team were incredible in managing to create our very own carbon calculator which captured emissions data of XXXtrips.<\/p>\n<p style=\"font-weight: 400;\">Of course, we also prioritized our communications, ensuring that every claim we made was accurate, defensible, and in line with shifting regulatory guidelines. Greenwashing is rife when it comes to sustainability claims, and we pledged we\u2019d always be as transparent as possible.<\/p>\n<p style=\"font-weight: 400;\"><strong>What were the biggest successes?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Throughout our journey with HWTR, we&#8217;ve achieved numerous milestones and sustainability targets. Some of my real stand out moments include delivering over 750 MAKE TRAVEL MATTER\u00ae Experiences, conscious travel moments designed to educate travelers and create a positive impact on communities, wildlife and the planet.<\/p>\n<p style=\"font-weight: 400;\">Our \u2018Say No to More Stuff\u2019 initiative removed merchandise intended to be given away from our ecosystem and redirected those funds to support nature-based solutions through our not-for-profit foundation, TreadRight. Another key achievement was the introduction of an industry-first carbon fund, which invests directly in initiatives like solar panels for our offices and HVO fuel tanks for our coach fleets, helping us decarbonize our operations.<\/p>\n<p style=\"font-weight: 400;\">And, of course, we&#8217;ve worked to embed sustainability into every part of the guest journey, from engaging suppliers to sharing educational stories during trips. These milestones represent real progress and a shared passion for making travel more responsible.<\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-896133\" src=\"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2025\/06\/Large-Autumn-in-Portsmouth-New-Hampshire-513394375-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2025\/06\/Large-Autumn-in-Portsmouth-New-Hampshire-513394375-980x653.jpg 980w, https:\/\/www.insightvacations.com\/blog\/wp-content\/uploads\/2025\/06\/Large-Autumn-in-Portsmouth-New-Hampshire-513394375-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>Which achievement you most proud of?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">That\u2019s like picking a favorite child! I am of course proud of the fact that collectively as a team we exceeded the targets we set for ourselves across seven of the 11 goals in our 5-year strategy \u2013 that is in itself a monumental achievement. But specifically, I\u2019d have to say I am thrilled at how we have embraced full integration and delivery of MAKE TRAVEL MATTER\u00ae Experiences across our brands. Because this is really where the guest gets to see our sustainability strategy at work.<\/p>\n<p style=\"font-weight: 400;\">Our MAKE TRAVEL MATTER\u00ae Experiences are completely unique to us, directly advance the UN SDGs which they are validated against to ensure we are indeed achieving sustainable development. They empower guests to connect meaningfully with local communities and conservation efforts and show them what responsible travel can look like. The best part is that they are consistently cited as highlights in guest reviews, proving that sustainability can both enhance the travel experience and be very enjoyable.<\/p>\n<p style=\"font-weight: 400;\"><strong>What\u2019s coming next?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><em>Read our Impact Report for key achievements and all the details of our sustainability targets.<\/em><\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>This is How You Helped Us Hit Our 5-Year Sustainability Targets Travel is the most magical thing, but it comes at a cost to our planet. Which is why it is our duty to do something about it. Sustainable travel is more than a word, it\u2019s an ethos, a mindset, ingrained in every aspect of [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":896158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1829,1934,1148],"tags":[2111,2110,1353,2108,1277,1818,2109,485,209],"class_list":["post-896132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-planet","category-reviewed-by-people-planet","category-travel","tag-2024-impact-report","tag-gemma-myhill","tag-how-we-tread-right","tag-impact-report","tag-make-travel-matter","tag-post-template","tag-sustainability-targets","tag-sustainable-travel","tag-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This is How You Helped Us Hit Our 5-Year Sustainability Targets<\/title>\n<meta name=\"description\" content=\"What a difference 5 years makes. Discover how we have exceeded our ambitious sustainability targets and how you helped get us there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insightvacations.com\/blog\/sustainability-targets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is How You Helped Us Hit Our 5-Year Sustainability Targets\" \/>\n<meta property=\"og:description\" content=\"What a difference 5 years makes. 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