A key element of the strategy is that Swisstainable is open to all Swiss tourism operators. This includes partners in accommodation, gastronomy, transport, agrotourism and more, who are at all stages of their sustainability journey.
“First of all, it is a free programme, and we encourage as many hotels, restaurants, cable ways and businesses to join as we can,” Pascal explains. “They are then awarded one of three levels. Swisstainable itself though is not designed as a certification process, but provides guidance for guests”
“At Level I, Committed, you are saying I want to join this movement, I want to be part of it, and committing to having a sustainable practice in your company,” Pascal expands. “At Level II, Engaged, you have at least one qualification or certification that proves you already have sustainable practices in place. Level III, Leading, is for those that have various certifications, coupled with a comprehensive sustainability strategy.”
Participants and projects are also assessed on; whether they treat nature and natural resources with care and respect; that they generate added value for the local population and the region; and that they let the guests experience our country in an authentic way, close to nature but still having respect for the environment in a considered way.
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