And now, Roger Federer has teamed up with comedian Trevor Noah in a lighthearted new film for Switzerland Tourism, in his role as Brand Ambassador. And, thanks to our partnership with Switzerland Tourism, you’re among the first to watch it.
Alongside the high-jinks as the duo attempt to navigate the Swiss Alps by train, be prepared for some serious wanderlust as you get a glimpse of the magic Switzerland has to offer. Just take a look for yourself:
“A look at the past two years, in which he has set new standards for national tourism advertising together with Switzerland Tourism, is the best proof of this. After Robert De Niro – and Anne Hathaway in 2022 – stood by his side in front of the camera in 2021, the Switzerland Tourism brand ambassador will again receive acting support this year.
“The co-star of the 2023 campaign is Trevor Noah, comedian, presenter and actor, and like Roger Federer, half Swiss, half South African. The film positions Switzerland as an attractive travel destination and focuses on rail travel. We are very happy and proud to further leverage our partnership with TTC Tour brands to promote our country and to share our campaign content with Luxury Gold subscribers.
“For this reason I am humbled that TTC Tour Brands and Switzerland Tourism have been working together for so many years to promote Switzerland. And the new Switzerland Tourism campaign featuring Roger Federer and Trevor Noah showcases in the unparalleled reasons for travelers to choose Switzerland as their next place to visit.”
“Moreover, with Switzerland being small, getting around the country is both fast and efficient with beautiful mountains, glaciers, rivers and lakes wherever you go.
“If you fancy travelling by train, you should try out the Grand Train Tour of Switzerland. A beautiful scenic rail journey of some 1,280 kilometers. The panoramic views are stunning and there is no set direction or duration. You can hop on and off wherever you please. Whether in Zermatt or St. Moritz, in the Canton of Ticino or the Lavaux, at the Rhine Falls or Lake Lucerne.”
“I love to share this with others, whether it is summer, winter, fall or spring – the country offers travellers an unparalleled holiday destination. And if that isn’t enough, Switzerland is leading the way for sustainable travel, coining a new deserving term ‘Swisstainable’. Switzerland has always cared for its nature, leaving it untouched so it can truly touch us, always ensuring a perfect balance between ecology.
And, from 30 March to 6 April we’re gifting you a $50 (or £50, €50, R1,000) credit toward your Switzerland tour on all bookings made before 6 April 2023.
For more information, visit our website.