Like other travelers worldwide, Australians are also searching for deeper travel experiences and richer connections to their destinations. 40% of those surveyed for the new research said that they were looking for more authentic, richer and more emotive experiences.
This is reflective of a global trend, seeing people keen to travel to destinations where they can immerse themselves into the local culture, with a desire to have a positive impact on the community they are visiting. Fuelled by the pandemic, people have become more thoughtful and aware of their impact on the world and are seeking more ‘on the ground’ connection to the places they’re visiting.
At Insight, our MAKE TRAVEL MATTER® Experiences offer the opportunity to meet inspiring people and learn about their work and their lives. Plus, you leave a positive impact as you go. Meet a seaweed farmer in Ireland, join a Navajo cookout in the United States, learn how to dance the Flamenco in Spain and meet the people cleaning the Nile in Egypt, one piece of rubbish at a time. Through conversation and the sharing of stories, these deeper and richer connections to your destination are made.
Discover this on: Irish Elegance, Wonders of the American West, Highlights of Spain, Wonders of Egypt
Related content: MAKE TRAVEL MATTER®: Why developing meaningful travel experiences has never been more important