In the tourism space, the thirst for sustainable travel is ever increasing. Booking.com’s Sustainable Travel Report 2022 showed that 81% of global travelers say sustainable travel is important to them, with 50% saying that recent news about climate change has influenced them to make more sustainable travel choices.
For most travelers, protecting the planet has always been important. But how do you satisfy your curiosity, love of new cultures and thirst for adventure, and make a positive impact at the same time? Carbon emissions, over-tourism, natural habitat loss and pollution are just some of the negative environmental impacts of tourism. This can leave travelers open to greenwashing, so it is important that you are aware of what to look out for.
Tours might be more harmful that originally stated, with operators promoting unsubstantiated claims and eco-credentials. It is easy to make something appear environmentally friendly but using a lot of green on marketing materials. Beware companies that focus on one big gesture, or ask you to pay extra for sustainable practices, such as offsetting emissions.
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