| Activity | Purpose | Legal Bases | Source | 
| Customer Payments | Process customer payments while meeting legal obligations and contractual agreements. | Contract | Live chat interactions, Customer support | 
| Customer Master Data Processing | Manage and maintain accurate customer information for operational needs and contractual obligations. | Contract | Internal business operations, Data analysis | 
| Customer Self-Service | Enable customers to independently manage their accounts and services. | Contract | Customer requests, Document distribution | 
| Abandoned Cart Follow-Up | Re-engage customers who abandoned bookings to complete transactions. | Legitimate Interests | Marketing campaigns, Customer interactions | 
| Booking Services (Ecommerce) | Facilitate and fulfill bookings made through ecommerce platforms. | Contract | Marketing campaigns, Prospective customer interactions | 
| Customer Booking | Process and manage customer bookings for various services. | Contract | Direct mail campaigns, Customer preferences | 
| Booking Cruise Reservations | Handle and confirm cruise reservations. | Contract | Competition entries, Customer interactions | 
| Customer Servicing via Genesys | Provide customer support using the Genesys platform. | Contract | Customer inquiries, Interaction records | 
| Travel Agent/Partner Data Processing | Manage data related to travel agents and partners for collaborative services. | Contract | Partner relationships, Customer interactions | 
| Booking Bus Tours | Facilitate and confirm bus tour bookings. | Contract | Customer feedback, Survey responses | 
| Customer Tour/Trip Logistics | Manage logistics and arrangements for customer tours or trips. | Contract | Customer feedback, Review submissions | 
| Candidate Data Processing | Process data of candidates applying for positions within the organisation. | Consent | Website interactions, Marketing analytics | 
| Paid Media Marketing | Conduct marketing activities through paid media channels (e.g., paid search, social ads). | Legitimate Interests | Advertising campaigns, Prospective customer interactions | 
| Customer Live Chat | Provide real-time customer support via live chat. | Consent | Offline marketing campaigns, Customer preferences | 
| Business Intelligence Reporting | Analyse data for business insights and reporting. | Legitimate Interests | Live chat interactions, Customer support | 
| Customer Document Distribution | Distribute relevant documents to customers. | Contract | Internal business operations, Data analysis | 
| Customer Marketing Campaigns | Execute marketing campaigns targeting existing customers. | Legitimate Interests | Customer requests, Document distribution | 
| Prospect Marketing | Conduct marketing activities targeting prospective customers (e.g., email, digital marketing). | Legitimate Interests | Marketing campaigns, Customer interactions | 
| Brochure Direct Mail | Send marketing brochures via direct mail. | Consent | Marketing campaigns, Prospective customer interactions | 
| Customer Competitions | Organise and manage competitions for customers. | Consent | Direct mail campaigns, Customer preferences | 
| Customer Inquiries (RAQ) | Handle and respond to customer inquiries (Request a Quote). | Contract | Competition entries, Customer interactions | 
| Customer Management with Ground Handlers and Third Parties | Manage customer relationships with ground handlers and third parties. | Contract | Customer inquiries, Interaction records | 
| Customer Survey | Conduct surveys to gather customer feedback. | Legitimate Interests | Partner relationships, Customer interactions | 
| Customer Reviews | Collect and display customer reviews on our platforms. | Legitimate Interests | Customer feedback, Survey responses | 
| Website Visitors Marketing | Conduct marketing activities targeting website visitors who have interacted with us. | Legitimate Interests | Customer feedback, Review submissions | 
| Prospect Advertising | Advertise to prospective customers through various channels. | Legitimate Interests | Website interactions, Marketing analytics |