Activity |
Purpose |
Legal Bases |
Source |
Customer Payments |
Process customer payments while meeting legal obligations and contractual agreements. |
Contract |
Live chat interactions, Customer support |
Customer Master Data Processing |
Manage and maintain accurate customer information for operational needs and contractual obligations. |
Contract |
Internal business operations, Data analysis |
Customer Self-Service |
Enable customers to independently manage their accounts and services. |
Contract |
Customer requests, Document distribution |
Abandoned Cart Follow-Up |
Re-engage customers who abandoned bookings to complete transactions. |
Legitimate Interests |
Marketing campaigns, Customer interactions |
Booking Services (Ecommerce) |
Facilitate and fulfill bookings made through ecommerce platforms. |
Contract |
Marketing campaigns, Prospective customer interactions |
Customer Booking |
Process and manage customer bookings for various services. |
Contract |
Direct mail campaigns, Customer preferences |
Booking Cruise Reservations |
Handle and confirm cruise reservations. |
Contract |
Competition entries, Customer interactions |
Customer Servicing via Genesys |
Provide customer support using the Genesys platform. |
Contract |
Customer inquiries, Interaction records |
Travel Agent/Partner Data Processing |
Manage data related to travel agents and partners for collaborative services. |
Contract |
Partner relationships, Customer interactions |
Booking Bus Tours |
Facilitate and confirm bus tour bookings. |
Contract |
Customer feedback, Survey responses |
Customer Tour/Trip Logistics |
Manage logistics and arrangements for customer tours or trips. |
Contract |
Customer feedback, Review submissions |
Candidate Data Processing |
Process data of candidates applying for positions within the organisation. |
Consent |
Website interactions, Marketing analytics |
Paid Media Marketing |
Conduct marketing activities through paid media channels (e.g., paid search, social ads). |
Legitimate Interests |
Advertising campaigns, Prospective customer interactions |
Customer Live Chat |
Provide real-time customer support via live chat. |
Consent |
Offline marketing campaigns, Customer preferences |
Business Intelligence Reporting |
Analyse data for business insights and reporting. |
Legitimate Interests |
Live chat interactions, Customer support |
Customer Document Distribution |
Distribute relevant documents to customers. |
Contract |
Internal business operations, Data analysis |
Customer Marketing Campaigns |
Execute marketing campaigns targeting existing customers. |
Legitimate Interests |
Customer requests, Document distribution |
Prospect Marketing |
Conduct marketing activities targeting prospective customers (e.g., email, digital marketing). |
Legitimate Interests |
Marketing campaigns, Customer interactions |
Brochure Direct Mail |
Send marketing brochures via direct mail. |
Consent |
Marketing campaigns, Prospective customer interactions |
Customer Competitions |
Organise and manage competitions for customers. |
Consent |
Direct mail campaigns, Customer preferences |
Customer Inquiries (RAQ) |
Handle and respond to customer inquiries (Request a Quote). |
Contract |
Competition entries, Customer interactions |
Customer Management with Ground Handlers and Third Parties |
Manage customer relationships with ground handlers and third parties. |
Contract |
Customer inquiries, Interaction records |
Customer Survey |
Conduct surveys to gather customer feedback. |
Legitimate Interests |
Partner relationships, Customer interactions |
Customer Reviews |
Collect and display customer reviews on our platforms. |
Legitimate Interests |
Customer feedback, Survey responses |
Website Visitors Marketing |
Conduct marketing activities targeting website visitors who have interacted with us. |
Legitimate Interests |
Customer feedback, Review submissions |
Prospect Advertising |
Advertise to prospective customers through various channels. |
Legitimate Interests |
Website interactions, Marketing analytics |